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Ode to 90s Indie Films

I don’t think I’ve made any secret that I’m a child of the 80s. But I was a teenager during the 90s, which really did a lot to shape me as an adult. Music and television had a lot to do with that, as my playlists and inability to go a day without throwing out a Simpsons reference will attest, but I remember the epiphany that came with my introduction to 90s indie movies. Reservoir Dogs and Clerks in particular. Being as these were those ancient days long before the internet, one only learned about new cool things by word of mouth, and I can remember exactly where I was when I heard about each of these. The former was when some of the cooler kids (but by no means cool) in high school started

Facebook Ads Case Study Number One – Ad Copy

Ads are a funny thing. As in I don’t look at them at all, yet still somehow expect them to work for me to sell my book. Perhaps it’s just hubris that allows me to think I’m unaffected by ads while other (read: lesser) people succumb to their influence. My former boss Tom Gerace teamed with screenwriting guru Robert McKee (he was played by Brian Cox in Adaptation, which is kinda a dream for me now) and wrote Storynomics, which basically boils down to how ads have shifted away from the interruptive advertising paradigm to a narrative structure that fits screenwriting like a glove. Yet with all this information, I still find myself putting together some new Facebook ads. And yeah, I’ve been bur

I May Be Through With Medieval Fantasy

Again, apologies to both my readers for a few-week lapse there. The stomach flu plagued (totally a verb) its way through our household, which then put me off my editing schedule for book three. Not to worry - it's now with the proof reader and ARCS should be available soon (if I ever get my cover done). I'll also return to a regular blogging schedule again, but since my mother-in-law is currently invading my writing space for a week, I thought I'd just knock this little rumination of mine. Mainly, I think I'm done reading the traditional medieval Europe-inspired fantasy novel. For the near future at least. My most recent reads were guild mate Alec Hutson's The Silver Sorceress, then Rob Haye


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